Business Development Resources

How to Create a Business Plan

Business plans are an essential piece of successful equine businesses and start-ups. A business plan is not a rigid document that places constraints on your business, but a valuable guide as your business develops and you have to make critical business decisions.

The fact sheet provided gives an overview of the key parts to your business plan and some of the things you might take into consideration. The process of completing a good business plan requires all facets of your business to be thoroughly thought out and organized thus preparing the business owner for the road ahead.

> Fact Sheet on How to Create a
Business Plan (pdf)

Marketing Your Equine Business

In order for a business to succeed, it must communicate with and attract consumers of the services it offers.

Whether the business service is hay, boarding, riding, lessons, showing, equipment, et cetera, a good marketing plan communicates to existing and potential customers the availability, quality, convenience, and value of the service.

The one-page summary provided below will help you think about the important elements of your marketing plan and some good tips for thinking creatively about how you market your business’ services.

> Fact Sheet on Equine Business Marketing (pdf)

Educational Workshop Series

As a result of a strong new equine partnership between the New York State Center for Equine Business Development (NYSCEBD), Cazenovia College, and CCE Madison County a winter workshop series on Equine Business Development was launched in December 2013.

Hosted at the Cazenovia College Equine Center and open to the public, the workshops focus on some of the most challenging areas of operating a successful equine business.

Presentations by local experts provide valuable information with specific expertise in Madison County and the Central New York Area.

A summary of each workshop will be posted here for your reference.

> "Quickbooks for Equine Business Owners" Workshop Summary (pdf)
> "Business Planning for Equine Business Owners" Workshop Summary (pdf)
> "Business Marketing Management for the Equine Business Owners" Workshop Summary (pdf)

Economic Impact

The economic impact of equine activities in New York State is considerable and ripe for further expansion.

> Visit the Economic Impact section for information and links to national, state and local information.