At a Glance
In recent years, demand for skilled employees in the creative professions has risen dramatically. As technology develops and its potential applications in the workplace increase, the need for Visual Communications graduates continues to grow. The Visual Communications program has a proven record of producing graduates ready to meet this ever-evolving demand.
If you are looking for a major that will prepare you for professional success in a creative field, Visual Communications at Cazenovia College is the place for you. The program leads to a Bachelor of Fine Arts and offers concentrations in Advertising Design, Graphic Design, Illustration/Animation, and Web/Interactive Design. Student may wish to pursue more than one concentration within the program.
The Web/Interactive Design concentration teaches students to create digital media for various formats – including web sites, kiosks, point-of-purchase displays, interactive maps, tablets, broadcast TV and film graphics, and mobile devices. Students are encouraged to incorporate new media technologies and trends in their projects combining text, graphics, animation, video, and audio.
- Students will cultivate intellectual curiosity and practice critical thinking skills during the creative design process.
- Students will identify desired outcomes and analyze socio-cultural context as they solve visual design problems.
- Students will be prepared for professional positions in the field of visual communications or graduate school in related fields.
- Black and white darkroom
- Alternative process darkroom
- Lighting studio (equipped with strobes, cool lights, large format cameras, backdrops, tripods, lighting accessories and props)
- Digital lab with: iMac workstations, large format Canon Printers, high resolution film scanners, Adobe CC
- Students are required to take two career electives that offer a broad experience within the Visual Communications degree to maximize their professional experience in the field.
- In their final year, Visual Communications students complete a comprehensive senior project in their area of concentration and in collaboration with a professional contact within the field. These projects and their portfolios are showcased in the College Art Gallery in April. The exhibition is curated by the students, and offers the opportunity for friends, family, and industry professionals to view their creative efforts on a large scale.
- Students and graduates of the Visual Communications program routinely win regional and national awards for their real-world design work.
- The VC Club, now a student chapter of AIGA, takes annual trips to NYC during which students have the opportunity to tour advertising and design related businesses and visit with authorities in the field.
- Internships are an integral part of the program because they provide students with valuable professional experience as well as all-important opportunities for networking. Internship students are placed nationally in corporate or educational art departments, advertising agencies, design and animation studios, and publishing houses.
- Students spend their entire senior year building print and online portfolios while conducting successful job searches with mentors in the field. These portfolios are widely acknowledged by local industry professionals as the best in the region, making graduates competitive on the job market regionally as well as nationally.
- Classes are small and taught in seminar/discussion/studio format by well-qualified, experienced faculty members in Reisman Hall, with state-of-the art dual boot computer studio labs.
Students with a BFA in Visual Communications enter a growing job market with many career options. Typical employers would include advertising agencies, multimedia production companies, publishers, design groups and consultancies, magazines, local government, education, television, charities, commerce and local industry.
Positions graduates may seek include:
Art Director, Brand Identity Designer, Brand Manager, Broadcast Designer for film or TV, Content Developer, Creative Director, Database Administrator, Digital Production, E-commerce Site Developer, Executive Producer, Flash Media Designer, Freelance Designer, Game Designer, Information Architect, Interactive Art Director, Interactive Project Manager, Interface Designer, Java Developer, Marketing Manager, Media Designer, Mobile Applications Developer, Motion Graphics Designer, Multimedia Designer, Multimedia Developer, Multimedia Producer, Multimedia Programmer, New Media Specialist, Partner of a design business, PHP Developer, Senior Producer, Server Administrator, Video production, Web Administrator, Web Applications Developer, Web Designer, Web Developer (front end/interface systems), Web Illustrator, Web Producer, Web Programmer/Developer (back end systems), Web Project Manager, Web Scripting, Webmaster, Web Programmer/Developer (back end systems), Web Project Manager, Web Scripting, Webmaster.
See Degree Requirements: General Education requirements (33)
Critical Thinking, Problem Solving and Information Literacy:
VC 498 Senior Research (3)
Senior Capstone: VC 499 Senior Project (3)
TOTAL GENERAL EDUCATION CREDITS - 39
SB 130 Introduction to Sociology (3) OR SB 110 Introduction to Anthropology
VC 221 History of Visual Communications (3)
Total Arts & Sciences Program Credits - 6
SA 111 Drawing: Composition & Perception (3)
VC 111 Design & Digital Color Theory (3)
VC 112 Concepting (3)
VC 118 Digital Foundations (3)
VC 140 Typography (3)
VC 206 Storyboarding (3) OR VC 174 Digital Page Layout (3)
VC 235 Commercial Film & Video Production (3)
VC 242 Graphic Design I (3)
VC 274 Imaging Graphics (3)
VC 341 Advertising Design II (3)
VC 351 2D Animation (3)
VC 374 Interactive Design (3)
VC 375 Web Design I (3)
VC 384 Visual Communications Internship (3)
VC 412 Motion Graphics (3)
VC 475 Web Design II (3)
VC 492 Senior Portfolio I (3)
VC 493 Senior Portfolio II (3)
VC 300-400 Career Elective (6)
VC 281 Internship Preparation (1)
Total Career Program Credits - 61
100-400 level (12)
300/400 level (3)
Total Open Elective Credits - 15
TOTAL ELECTIVE CREDITS - 15