Business

BU 105 Global Business
3 credits (CS)
This is an introductory business course that introduces students to the intricacies of business and management. Students are provided a general overview of how business interfaces with many aspects of American society. Business activities which involve trade and investment across the world are explored. Topics include: Forms of ownership, entrepreneurialism, management, leadership, motivation, world class products, marketing, advertising, accounting, banking, promotion, distribution channels, and the domestic economy. 
 
BU 110 Principles of Management
3 credits (CS)

Principles of management and the focus and function of an organization are explored. This course will explore theory, techniques, and contemporary management systems. Among topics included are ethics, diversity, TQM, social responsibilities, leadership, motivation, and the functions of planning, organizing, leading, and controlling. Students must pass the course with a "C" or better.
 
BU 112 Business Operations for Farm and Stable Owners
3 credits (CS)
This course is concerned with the design, construction and maintenance of equine facilities; site selection and preparation; the selection and maintenance of equipment and fencing; arena design and footing; storage options; safety and security concerns; and the financial management of stables and farms including capitalization, depreciation, budgeting and inventory. Attention is given to the questions of efficiency, management, promotion, and basic small business organization and operation. All Management: Equine Business Management students must take this course in their second semester. (Offered spring term)  Prerequisite or co-requisite: BU 110 Principles of Management.

BU 119 Introduction to Hospitality Management
3 credits (CS)

Introduction to Hospitality Management provides a general understanding of the scope of the hospitality industry. The course will explore the primary dimensions of professionalism and customer service. Students are introduced to the various aspects of hospitality including, travel & tourism, restaurant operations, casinos, spa management, and event planning.

BU 121 Microsoft Word
1 credit (CS)

Computer software is a valuable tool in the world today. This hands-on course will survey the concepts related to using word processing software and the dedicated utilization of such software. A strong emphasis will be placed on applying word processing skills in a variety of situations and subject areas.

BU 122 Microsoft Excel
1 credit (CS)

Computer software is a valuable tool in the world today. This hands-on course will survey the concepts related to using Spreadsheet software and the dedicated utilization of such software. A strong emphasis will be placed on applying Spreadsheet skills in a variety of situations and subject areas.

BU 123 Microsoft Access
1 credit (CS)

Computer software is a valuable tool in the world today. This hands-on course will survey the concepts related to using database software and the dedicated utilization of such software. A strong emphasis will be placed on applying database skills in a variety of situations and subject areas.

BU 124  Travel and Tourism
3 credits (CS)

An introduction to travel and tourism from local to international levels.  Organizations that promote, manage, and participate in travel and tourism are explored. Topics covered will include domestic and international travel, different mediums of travel, the air and rail industry, and a special emphasis on how the travel industry markets to consumers.  Other topics include the recreational and business consumer, and the economic, legal, political aspects of tourism and its implication to the management functions.

BU 128 Electronic Publishing
3 credits (CS)

This course introduces students to the concepts and practice of electronic publishing. Most of the course consists of intensive training with electronic publishing software supporting student projects in the College laboratories. Analysis of student projects and study of design principles train students to distinguish excellent quality in publishing products and to create projects that conform to industry standards for excellence. 

BU 145 Principles of Advertising
3 credits (CS)

A survey course that introduces the student to the major aspects of advertising. Digital, mobile, and social networks are introduced. The course examines the ideas, principles and concepts that may be used to inform consumers about the availability of products and services. Among the topics covered are sales planning and forecasting and the development of promotional programs.
 
BU 205 Consumer Behavior
3 credits (CS)

Students will examine global market segments and evaluate their effect on the marketing of different products and services. Individual consumer differences, environmental influences, and marketing strategies are also explored to determine how they affect consumer choice. Combining the disciplines of psychology and marketing, the course covers topics such as decision making; perceptions and information processing; attitudes and attitude-change strategies; and demographics and segmentation that influence consumer behavior.
 
BU 212 Small Business Management/Ownership
3 credits (CS)

This course provides a comprehensive examination of establishing and operating a small business. Forms of ownership, feasibility studies, financial analysis, franchising, human resource management, taxation, and government regulation, role of the Small Business Administration are explored.
 
BU 213 Retail Management
3 credits (CS)

An exploration of the principles of successful store management, this course analyzes the major divisions of the retail store and demonstrates the ways in which they work together for efficiency of operation. Discussion centers on store policies, buying, personnel, and customer and community relations management. Pricing and products are also presented. Special attention is given to cultural diversity within the industry.
 
BU 214  Cost Control
3 credits (CS)

This course introduces the various cost procedures used in the hospitality industry. Cost controls used on the income statement and balance sheet are presented at an introductory level. Students will develop an understanding of how to keep food and beverages cost under established standards that will make them profitable for a business. Application of cost techniques for food and beverage are also introduced as well as cost terminology and its relevance to the hospitality industry. Menu development and cost reduction techniques are also introduced. Prerequisite: AC 222 Hospitality Accounting.

BU 215 Arts Management
3 credits (CS)

In this course, students explore the various management facets of nonprofit and profit-based arts organizations in the United States through readings, field trips and guest lecturers, class discussion, and research. Topics explored include: goal-setting, missions statements, fund raising, marketing, audience development, outreach to the community and non-traditional constituencies, bookkeeping, employee issues, and the special concerns of nonprofit organizations.
 
BU 216  Club and Resort Management
3 credits (CS)

This course provides an overview of resort management and operations.  The scope of these industries will be discussed along with the principles of successful marketing, management, and development of a resort.  This course will introduce students to the operations of modern day resorts including ski, golf and gaming resorts.  This will include a review of the history of the growth of resorts in the United States, expansion of resorts worldwide, and their operations and characteristics.  Students will gain exposure to the wide range and high level of services and activities expected by resort guests and offered by today's resorts.  Aspects of social, physical, and management related issues are also presented for student analysis. 

BU 225  Bed and Breakfast Management
3 credits (CS)

This course will prepare students for the challenges of running and managing a bed and breakfast. Students will study topics related to the management, marketing, advertising, forms of ownership and record keeping associated with this type of lodging. Food and beverage, and cost control topics are also presented. Students will also prepare a bed and breakfast small business.

BU 230 Business Communication
3 credits (CS)

This course introduces students to a number of technical and business communication theories and practices which are used in a workplace environment. Business letters, memoranda, electronic mail, good and bad messages, proposals, and formal reports are introduced.  Elements and usage of Microsoft Office will be presented at the basic level as a means of facilitating communication. Programs such as Microsoft Word and Microsoft Excel are integrated into communication techniques.

BU 233 Human Resources Management
3 credits (CS)

The function of personnel management and the integration of human resources are explored. Topics include the organization of work and structure, job analysis, employment law, orientation, staffing, training, recruitment, interviewing, testing, organizational and managerial development, performance evaluation, diversity, supervision and management-labor relations. Students also become members of the local chapter of the Society for Human Resource Management allowing them to participate in workshops and network with human resource professionals.  Prerequisite: BU 110 Principles of Management or Permission of Instructor.
 
BU 240 Principles of Marketing
3 credits (CS)

This is an introductory course that helps students develop an understanding of the marketing process from the point of view of producers, wholesalers, and retailers. A basic survey, it analyzes the institutions involved and the operations needed to satisfy the needs of ultimate consumers. Other topics include promoting and distributing products, pricing, and customer segmentation are also presented. Prerequisite: EN 101 Academic Writing I.

BU 241 Sales Management
3 credits (CS)

This course offers an examination of modern selling techniques. Emphasis is on the examination of consumer buying motives and successful methods of satisfying customer wants and needs while building good will and establishing customer satisfaction. Student involvement is stressed through the use of sales presentations, and class discussion. Prerequisite: CM 121 Effective Speaking.
 
BU 281 Business Management Internship
3-6 credits (CS)

Practical experience is available to students in the business and accounting programs. On-the-job experience may be obtained in such areas as marketing, retailing, banking, accounting and government. Students attend a seminar class as a component of the course. Participants must provide their own transportation. (Offered fall and spring terms)  Prerequisites: The student must present an overall cumulative average of 2.5 with a 2.7 in required business courses, and have sophomore standing.

BU 288 Disney Internship
3-6 credits (CS)

This internship is to be completed at Walt Disney World, Orlando, Florida. Students must have completed a minimum of 45 credits to be eligible to apply and must have a minimum GPA of 3.0. Students are required to apply directly to the Walt Disney World College Program and if accepted by Disney will need to meet with the Cazenovia College Disney Internship Coordinator. Students must satisfactorily complete the internship to receive academic credit. This internship may delay an anticipated graduation date.
 
BU 301 SPSS
1 credit (CS)

This course is designed to provide a fundamental understanding of the use of the statistical software package SPSS. This is not a statistics course, but relies on a previous understanding of statistics. SPSS will be used for descriptive as well as inferential statistics.  This course should be taken concurrently with BU 473/475.
 
BU 305 Money and Banking
3 credits (CS)

This course is a study of the role of money in the U.S. financial system, in particular the operations, functions, structure and regulations of the system and functions of central banking. Special emphasis is given to the study of monetary theories, monetary management and the effectiveness of monetary policy. Prerequisites: HG 131 Macroeconomics and HG 132 Microeconomics.
 
BU 311 Supply Chain Management
3 credits (CS)

This course introduces the fundamental components of supply chain management on both individual and interrelated dimensions. Topics include transportation, warehousing, inventory management and customer service. Prerequisites: SM 261 Statistics.

BU 314 Event Management
3 credits (CS)

This course will explore aspects of event management and the successful implementation of actual events. Topics to be covered include human resource management, diversity management, financial planning, interpreting financial statements, pricing, client and vendor relationships, purchasing, business etiquette, and flowcharting events.

BU 316 Casino Management
3 credits (CS)
Topics include gaming trends, casino hotel organizational structure, government regulations, consumer behavior, marketing strategies, economic impact, social and cultural concerns and the casino games.

BU 326 E-Commerce
3 credits (CS)

Electronic commerce (EC) describes doing business – primarily buying and selling of goods and services – on the Web. Thanks to its 24x7 availability, global reach, and interaction and information delivery capabilities, the Web is rapidly becoming a multi-billion dollar source of revenue for doing business across the globe. This course will help students perceive and understand the opportunities and risks that lie ahead for e-commerce and EC Web sites. Students should be able to identify the technological, business, and social forces that have shaped the growth of e-commerce and extend that understanding into the years ahead. The course will also develop an understanding of online marketing as it applies to the Internet.
 
BU 327 Data Processing and Information Management
3 credits (CS)

This course deals with business data processing systems usage, applications and issues. Preparation and analysis of reports and use of data in management decisions is included. Data processing and analysis are applied to common aspects in management. Prerequisites: BU 121 Microsoft Word and BU 122 Microsoft Excel.

BU 331 Organizational Behavior
3 credits (CS)

This course examines the process by which behavioral science knowledge and practices are used to help organizations achieve greater effectiveness, including improved quality of life, increased productivity, improved product and service quality, and executive development.
 
BU 334 Diversity Management
3 credits (CS)

This course will examine the concepts of diversity that exist in the common workplace today. It will provide a broad overview of what constitutes diversity, provide a detailed look at diversity initiatives and how they can be improved, attempt to define diversity management and present a framework for implementing diversity management and will provide information on United States demographic dimensions such as age, gender, race, language, sexual orientation, and disability status.
 
BU 338 Problems in Management and Supervision
3 credits (CS)

The case method is utilized to analyze individual and group behavior in the workplace. Planning, recruiting, communications, grievances and conflict resolutions are covered. Various techniques and strategies for problem-solving are explored.
 
BU 346 Purchasing Management
3 credits (CS)

This course will reflect the current issues, needs and trends in the field of purchasing management, providing an overview of the role of the purchasing officer. Purchasing officers are responsible for the procurement of goods and materials for use in resale and manufacturing of goods and/or raw materials. Purchasing officers are found in most small and large businesses; e.g., manufacturing plants, hospitals, educational institutions, and government offices.
 
BU 348 Marketing Management
3 credits (CS)

This course is an advanced marketing course which takes an analytical approach to solving complex marketing problems at the managerial level. Various marketing principles, statements, and concepts are presented. The case study approach will be used. Prerequisite: BU 240 Principles of Marketing.
 
BU 351 A Comparative Look at Fortune 500 Companies
1 credit (CS)

This course is taught using a case study approach by analyzing Fortune 500 companies strategic plans, financial statements, marketing, advertising, and product/services and what makes them so successful.
 
BU 352 Motion Picture Industry as a Business
1 credit (CS)

This course is designed to give students a basic understanding of the key business issues relating to the  marketing, publicity, and distribution of feature-length motion pictures and how it will impact the US and global economies.
 
BU 353 YouTube Phenomena and its Impact on Business
1 credit (CS)

This course will look at the growth and development of YouTube. A historical perspective on the development and continued growth of YouTube and how those who use it is explored. This course will discuss how to use YouTube, and how it can be an effective tool for educators wishing to incorporate the use of video in the classroom.
 
BU 360 Advanced Principles of Equine Business Management
3 credits (CS)

Building upon basic principles learned in BU 112, students will continue their study of business management. This course will examine aspects of business management including business ethics, taxes, liability, insurance, horse sales, budgeting, financial planning and customer relations as they relate specifically to small businesses in the horse industry. The completion of a formal business plan is required. (Offered fall term)  Prerequisite: BU 112 Business Operations for Farm and Stable Owners.
 
BU 361 Business Promotions
3 credits (CS)

This course will provide a study of techniques used within a small business for promotion, marketing and sales. Students are required to complete projects, utilizing current technology available through computers and video. (Offered spring term)
 
BU 363 Business Law
3 credits (CS)

Introduction to the fundamental elements of the law and our legal system as it has developed over time. The scope of the course will include specific substantive areas of the law together with practical application in our business world. Further, the course will include an overview of the sources of law, common law, federal and state law, ethics, and an analysis of case law and application as it relates to the ethical business practices. Students will also become familiar with the lawsuit process, rights and remedies. 

BU 381 Internship Preparation
1 credit (CS)

This course is designed to give the student an overview of the internship process, materials needed and preparation for career opportunities. Select topics are designed to help students understand the requirements of career planning in order obtain the best possible internship for them. Students intending to do an internship during winter, spring or summer terms are required to enroll in this course during the corresponding fall term. Students intending to do an internship during the fall term are to enroll in the fall term of the prior year.

BU 385 Social Media Marketing
3 credits (CS)

This course is designed as an overview of the various social networks, social media platforms and online marketing options used today.  Social media marketing has changed the way consumers and business-to-business end users behave, and as a result the course will analyze best practices for social media use to achieve end goals. We will review options of using traditional methods supported by social networking as well.  Social media analytics for both paid and unpaid media formats will be reviewed. 

BU 391 Professional Practice and Portfolio Development
1-3 credits (CS)

This independent study course is designed to give the student an additional opportunity to formally expand their professional growth under the direct supervision of a Faculty Mentor. Learning activities suitable to this include work in the fields of instruction and research. Students may develop and implement a research project, serve as a research assistant and/or assist in instructional activities in lecture and lab settings.  Course Goals, Objectives, and Assignments are developed between student and Faculty Mentor and submitted for approval using the normal pathways for Independent Study coursework. (Offered as an independent study)
 
BU 399 Equine Business Junior Seminar
1 credit (CS)

Juniors in the Equine Business Management specialization will engage in discussions regarding preparation for their senior year and internships, postgraduate preparation discussions and activities, including analysis and reflection of what they have accomplished and how to further apply their knowledge in the future. Development and refinement of professional resumes (suitable for their major and goals), portfolios and interviewing techniques, preliminary graduate school discussion, and transitioning to the workforce, both professionally and personally, are covered. (Offered spring term) Prerequisite: Junior standing.
 
BU 401 International Business
3 credits (CS)

This course examines the environments in which American companies exist today from a global perspective. Topics discussed are competition, distribution, economics, socio-cultural forces, finance, natural resources, labor and politics, and their influence on the global manager. Prerequisite: HG 131 Macroeconomics or HG 132 Microeconomics.
 
BU 403  Restaurant Management
3 credits (CS)

This course identifies the managerial elements involved in the successful operation of a restaurant.  Students are take through the process of creating a concept, developing a menu, budgeting and controlling costs, staffing the restaurant, purchasing food and equipment, bar and beverage management, daily operations and developing a marketing plan. 

BU 411 Financial Management  
3 credits (CS)

The course presents problems and procedures of financial management, including planning and controlling capital needs. Financial planning, analysis and measurements, and the impact of budgets on human factors are addressed. The course utilizes case-method and problem-solving techniques. Prerequisites: AC 202 Managerial Accounting.
 
BU 411L Financial Management Lab
1 credit (CS)

This course will supplement and help students understand concepts, terms, paradigms, and theories as presented in BU 411 Financial Management.  This is a companion course to BU 411 and should be taken concurrently.

BU 413 Entrepreneurship
3 credits (CS)

This course explores the opportunities for individuals considering entrepreneurship. The course will focus on entrepreneurial ventures in business, product development, and service industries. Focus will be on the steps necessary to compete in competitive markets as an entrepreneur.
 
BU 415  Hotel & Lodging Management
3 credits (CS)

This course introduces students to Hotel Administration and covers the fundamental and advanced areas of management. Students will explore the functions and responsibilities of the personnel from the General Manager to the other working personnel. All functions of hotels departments such as human resources, front office, sales, marketing, advertising, housekeeping, maintenance, food and beverage will be presented.

BU 431 Leadership
3 credits (CS)

This course examines the special qualities, knowledge, and skills that separate leadership from management. Motivational techniques, ethics, vision and appropriate styles are discussed. Role playing simulation exercises are explored. Prerequisite: BU 110 Principles of Management.
 

BU 442 Comparative and International Marketing
3 credits (CS)

This course covers issues in world trade as applied to consumer products, and international sales and manufacturing practices. Students acquire awareness of the environmental and managerial aspects of U.S. and foreign export and import markets. Prerequisites: BU 240 Principles of Marketing .

BU 451 Fashion Buying and Merchandise Planning
3 credits (CS)

This course presents a balance of theory, retail math skills application, and entry-level decision making, as well as Excel templates, and the opportunity to use either the Internet or other current examples of issues in retail. The course approaches the topic of retail planning and forecasting in a way that gives students the experience of creating a six-month plan and understanding its inner workings, relationships, and practical applications, yet remains rooted in basic retail theory. (Offered spring term of even numbered years) Prerequisites: Math Elective, FM 250 Fashion Merchandising.
 
BU 473 Business Research Methods
3 credits (CS)

Students study various research methods and applications of research to business. Emphasis is placed on demographics and psychographics and on the critical analysis and interpretation of research as a tool for decision making.  (Offered fall term) Prerequisites: BU 240 Principles of Marketing, and SM 261 Statistics.  Prerequisite or co-requisite: BU 301 SPSS.
 
BU 475 Marketing Research
3 credits (CS)

Students study various methods and applications of marketing research as related to sales, buying and distribution. Emphasis is placed on demographics and psychographics, and on the critical analysis and interpretation of marketing research as a tool for decision making in retailing and merchandising. Students prepare a research report for a client. (Offered fall term) Prerequisites: BU 240 Principles of Marketing and SM 261 Statistics.  Prerequisite or co-requisite: BU 301 SPSS.
 
BU 481 Business Management Internship
3-15 variable credits (CS)


Experiential learning is a priority of the business management program and is required for all Business and Management majors. On-the-job experience may be obtained in such areas as marketing, banking, sales, accounting, finance, event management, hospitality, human resource management, stable management, nonprofit organizations, sport management and many others. Students submit a Learning Agreement, outlining objectives and activities for the internship experience, and keep a log of experiences, responsibilities and successes. Students also meet in a weekly seminar with faculty internship coordinators. Final projects and displays for the Annual Internship Expo are negotiated with specific internship instructors. Students must pass with a "C" or better. Students may take BU 481 more than once but not to exceed 15 credits total. Each credit equates to 40 clock hours.

The prerequisite course for all accounting, business, finance, hospitality and sport majors and minors is BU 381, Internship Prep.  In addition a minimum GPA of 2.5 and permission of the instructor is required for internships up to and including 9 credits. Any internship of 10-15 credits requires a grade point average of 3.0 or better and permission of instructor. The prerequisite course for Equine Business Management majors is BU 360, Advanced Principles of Equine Business Management. The prerequisites for Fashion Merchandising majors is Junior level standing as an FD or FM major, successful completion of FD/FM 393, Internship Prep (specifically for FD and FM) and permission of instructor. 

BU 495 Senior Capstone
3 credits (CS)

This course is a study of policy-making from a case approach. It utilizes and integrates knowledge and skills from business and related disciplines in problem analysis and decision making. This is the Capstone course for the management degrees. In order to enroll in these courses students must have completed 90 credits, or permission of the program director. Students cannot concurrently enroll with BU 473 or BU 475. Prerequisite: BU 473 Business Research Methods or BU 475 Market Research.
 

BU 499 Equine Business Senior Seminar
1-3 credits (CS)

This course involves conversations regarding each student’s personal and professional goals following graduation. Time is spent discussing skills in job searching and interviewing as well as financial planning for post-graduation preparation. Students develop and gather materials for use in the professional career portfolios.  Prerequisites: BU 399 Equine Business Junior Seminar, BU 473 Business Research Methods or BU 475 Market Research.