Visual Communications: Advertising Design

Division of Art & Design

At a Glance

(BFA) Bachelor of Fine Arts

Minor Available

Our faculty are all practitioners in the fields they teach, bringing real-world insight and knowledge to the classroom.
Students experience small classes, receive personal academic guidance from a faculty advisor in their field, and engage in an intensive series of portfolio and senior capstone courses that allow students to tailor their studies to their individual career goals.
Students follow a rigorous creative process and current “best practices” to prepare them for the visual problem-solving of a professional career. Students develop multi-format portfolio during their senior year that are well-received by creative directors and hiring supervisors.
State-of-the-art facilities include several large labs running the latest version of Adobe Creative Suite and other animation and design programs, onsite tech support, and a range of printers and other finishing tools and equipment.

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Sample Degree Path

Curriculum

In recent years, demand for skilled employees in the creative professions has risen dramatically. As technology develops and its potential applications in the workplace increase, the need for Visual Communications graduates continues to grow. The Visual Communications program has a proven record of producing graduates ready to meet this ever-evolving demand.

If you are looking for a major that will prepare you for professional success in a creative field, Visual Communications at Cazenovia College is the place for you. The program leads to a Bachelor of Fine Arts and offers concentrations in Advertising Design, Graphic Design, Web/Interactive Design, and Illustration/Animation. Students may wish to pursue more than one concentration within the program.

The Visual Communications: Advertising Design concentration allows students to focus on developing the knowledge and skills that will allow them to create great advertising. This includes developing an understanding of basic advertising concepts, including advertising strategy, design development, and execution. Creative skills focus on the combination of images and type, and the use of popular imagery to develop a visual language of persuasion. Students can also expect to become familiar with the agency model and current industry trends and practices. Integrated campaigns, social media and other digital advertising forms are included, ensuring a current and well-rounded advertising design experience.