Cazenovia College’s Fourth Annual Giving Day initiative last week turned out to be a success, being a record-maker in terms of dollars raised and the participation levels of alumni.
This year’s total set a high for contributions – with the total currently well over $30,000 – and some donations are still coming in the mail. Dollars raised in 2020 total $7,292 more than 2019’s level. Participation among alumni is also 11 percent higher this year, according to Julie Palmer, executive director of Institutional Advancement.
She reported that a total of 127 donors contributed during the two-day digital campaign on November 19 and 20. Of total contributions received, 54 percent of the donors were alumni of the College. Current students and parents comprised 10 percent; friends of the college amounted to another 10 percent; and the remaining 25 percent consisted of faculty and staff.
Palmer said that alumni from graduating year 1988 again had the highest level of participation as a group, however gifts received spanned a wide range of classes, from 1958 to 2019.
Top designations for the contributions were the Cazenovia Fund, ($17,173.39), The Student Emergency Assistance Fund ($1,718.24), and the Division of Art and Design ($2,696.14). Funds raised provide direct assistance to currently enrolled students to help them with a variety of financial needs.
“In a normal year, these gifts are transformative, bridging the gap in financial aid packages, meeting unexpected costs of attendance, and covering travel expenses in athletics, for instance. But this year, when student need has been so affected by COVID-19 and so many families are struggling financially, the support is truly crucial to students,” Palmer noted.
This year, to help students have a higher level of awareness that fundraising efforts were taking place on their behalf, College Dining Services served cellophane-wrapped cookies emblazoned with the Wildcat College mascot symbol, with the slogan, “1824 Minutes. Every Wildcat. Everywhere.”
“The College thanks everyone very much for their generosity and support of this initiative. This year, more than ever, our students have needed support and contributors came through in a big way. We are grateful to everyone who used the campaign’s “Advocates” and “Social Sharing” functions to promote Giving Day, too.” Palmer said.
The College’s thank-you message and Giving Day website are posted here.