The show business maxim, “The show must go on,” applies to this year’s edition of the College’s annual fashion show as students in the Fashion Design and Fashion Merchandising programs prepare a video presentation debuting their designs.
“Refashion,” this year’s show theme, will take place via a video presentation being broadcast virtually on Sunday, May 16.
The fashion show starts at 4 p.m. At 3 p.m., a pre-show is planned that features a discussion with students involved in the show’s video production. Information on how to watch the show and other details is available here.
In typical times, the fashion show is conducted at an off-campus venue large enough to allow several hundred guests. Given COVID-19 restrictions this year, students in the fashion merchandising capstone course decided to produce a video to present students’ fashion designs while still having the experience of planning and hosting a fashion launch event. The show is produced in concert with fashion promotion classes, and this is the 48th year for the annual event.
Regardless of COVID’s restrictions, senior capstone students wanted to ensure there would be a final production, said Megan Lawson Clark, associate professor of fashion studies and program director for the Management/Fashion Merchandising program.
The students began planning in Fall 2020 to adapt the traditional in-person runway production to an online format one that could also reach out to a broader base of audience members. They worked with 2020 Cazenovia commercial photography alumna Jordan Rector to plan and conduct local on-location fashion shoots. The resulting video highlights the concepts of each senior Fashion Design student while also presenting a look at garments other students have created, such as the “Look Again” line of restyled clothing. This year’s senior fashion design students Whose unique collections are highlighted in the video presentation are: Shyla Groat, of Pittsfield, MA; Nga (Maggie) Chen, of Staten Island; Elissa Martin, of Cicero; and Markell Zinkovitch, of Munnsville.
Restrictions aside, students were able to put a creative spin on their presentations, said Lawson Clark. “Even though there is nothing more exhilarating than the excitement of a live fashion show and all that it entails, I am so proud of all that they have accomplished this year," she added.
Four Work Teams
The fashion show is planned and carried out by four teams of students. On the production team are seniors Meghan Marsh, of West Edmeston and Kiarangely Rodriguez, of Rochester; and junior Nick Lanza, of Syracuse. The marketing team consists of seniors Kevin Schenck, of Mexico and Alison Williams, of Braintree, MA; and junior Jalea Hayward, of Cicero. The model team consists of seniors Kelsey Lastowicka, of Baldwinsville and Xitlally Rosario, of Albion; and junior Shamari Rivera, of Ossining. There’s also a finance and VIP team, comprised of seniors Maria Fontaine, of Darien Center; Kathryn Short, of Brockport, and junior Natalie Russo, of Cicero.
Senior Megan Marsh, a member of the production team, who is majoring in equine business management, said she views her fashion show participation as a unique opportunity to broaden her horizons during her educational career. “I am very excited to be able to apply the skills I have acquired over these four years in a real-world setting,” she notes. Junior transfer student Jalea Hayward, a member of the marketing team and fashion promotion, is majoring in fashion merchandising. She enjoys how Cazenovia College has been a significant change of pace, she says, noting, “I have had an abundance of hands-on learning while at Cazenovia, which has been extremely helpful to my education.”